My client wanted to create a company that helped men speak up about their mental health. He wanted to call it Ballsy as men are always told to man up or to be ballsy. My client wants Men to be Ballsy by speaking up and showing their venerability and not to be afraid to speak up about their mental health or struggles.

My client wanted me to create a bold, engaging and fashionable look. I used bold contrasting colours and engaging imagery accompanied with the playful script style logo and emblem. This is a mock up campaign I did inspired by mental health awareness week. This how I envisioned it could potentially look like. I wanted it to be engaging, confronting and bold.

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