Flying Pig wanted to tell the story of their heritage, sustainable practices and freshness - from pasture to plate. They wanted a product that was different, bold and to stand out on the shelves on a saturated meat section in a supermarket.

We created a brand that used bold colours and rustic illustrations to bring the brand to life. Each packet is stamped with the farm it came from, the time it was packaged and the name of the farmer. We wanted to show the customer who, what, when, and where their bacon was coming from. This showed full transparency to the customer so they can have faith in the product they are buying.

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